About
Caroline Nelson Maritato
CHARLOTTE, NORTH CAROLINA
Designing the visual, the story, and the room — so that every detail has a purpose.
Background
I am a graphic designer, brand strategist, and marketing manager with 6+ years of experience creating visual content, brand systems, and communications materials across print, digital, and event formats. I bring a designer’s eye and a storyteller’s instinct to every project — from building brand identities and social media graphics from the ground up, to producing slide decks, one-pagers, event signage, and digital campaigns for organizations across the Charlotte region.
Rooted in Union County and a graduate of UNC Charlotte, I currently lead marketing and creative direction for three brands — Axiom Path, Cognifyd, and AI//FORWARD — where I manage visual identity, content production, and large-scale event experiences. I also serve on the board of the IT Professionals Community, overseeing branding and communications across four regional chapters.
My work lives at the intersection of design, community, and communication. I’m at my best when the visual and the meaningful come together — and I take pride in the details that most people never notice but everyone feels.
Outside of work, I’m someone who genuinely loves gathering people together, whether that’s hosting friends, planning celebrations, or simply creating spaces where people feel at home. I’m a reader, a writer at heart, and someone driven by faith, family, and a real passion for building community. That same care and intentionality I bring to my personal life is what shows up in everything I design and create professionally.
Design & Web Tools
▪ Canva
▪ Adobe Creative Suite
▪ Microsoft Office
▪ Google Workspace
▪ GoDaddy
▪ WordPress
▪ Wix
Marketing Platforms
▪ Zoho Marketing Plus & CRM
▪ Meta Business Suite
▪ HubSpot
▪ Google Analytics
Education
▪ BA English — UNC Charlotte, 2018
▪ Minor: Technical & Professional Writing
▪ AA Business Admin — CPCC, 2016
▪ Early College Student
Community Involvement
▪ Board Member
▪ IT Professionals Community
▪ Marketing & Events Director
▪ AI//FORWARD
Marketing
Integrated campaigns across email, social, paid media, and content — strategy and execution from copy to creative to analytics.
Graphic Design
Print and digital assets — banners, postcards, social graphics, event signage, and branded templates built for real-world use.
Events
End-to-end event production — from concept and vendor management to branded experience design and on-site execution.
